Best Free Logo Makers for Small Business

Short answer

Canva is the best all-around free logo maker — huge template library, easy editing, free PNG downloads. Hatchful by Shopify is the fastest free option if you just want something clean quickly. Both are genuinely free with no credit card required.

Best free logo makers compared

Canva — Best all-around

Free tier: yes (PNG download free, SVG requires paid plan at ~$14/month)
Hundreds of logo templates across every industry
Full drag-and-drop editing — change fonts, colours, icons, layout
Access to an extensive icon library
Best for: Most small businesses; anyone who wants full control

Hatchful by Shopify — Best for speed

Completely free, no account required
Answer 5 questions about your business; AI generates 10+ logo options
Download in multiple formats including high resolution
Less customisation than Canva but good results fast
Best for: Getting something solid in 15 minutes

Looka — Best AI-generated options

Free to preview; from $20 to download the files
AI generates multiple logo variations based on your preferences
Strong quality for the price — better than most DIY attempts
Best for: Businesses willing to spend $20 for better quality than a free DIY

Wix Logo Maker — Best if you're on Wix

Free to use if you already have a Wix site
Similar AI-generation approach to Looka
Best for: Wix website users

Adobe Express — Best for brand kit integration

Free tier available
Connects to your other brand assets (social templates, etc.)
Part of the Adobe ecosystem — useful if you use other Adobe tools
Best for: Businesses already using Adobe products

When to pay for a custom logo

Consider paying a designer ($50–$150 on Fiverr or 99designs) when:

You're in a competitive market where brand differentiation matters
Your logo will be used on signage, vehicles, or uniforms
You want something genuinely unique that reflects your brand
DIY options feel generic for your industry

What to download

Always get:

PNG with transparent background (for web use)
High-resolution PNG or JPG (for printing)
SVG if possible (for scaling without quality loss)