GetResponse vs Mailchimp for Small Business (2026)

Short answer

GetResponse wins on automation and value — more features per dollar, built-in landing pages, and webinar hosting on mid-tier plans. Mailchimp wins on ease of use and brand recognition — better for beginners who just need a newsletter with no automation.

Price comparison (1,000 contacts)

Plan	GetResponse	Mailchimp
Free	500 contacts, basic email	500 contacts, basic email
Entry paid	$19/mo (Email plan)	$20/mo (Essentials)
With automation	$19/mo (included)	$175/mo (Standard)
Landing pages	Included from $19/mo	Included on all paid

GetResponse includes full marketing automation from the $19/month plan. Mailchimp requires the $175/month Standard plan for comparable automation.

Where GetResponse wins

Automation at a lower price — visual workflow builder included from $19/month
Built-in landing pages — unlimited landing pages on all paid plans
Webinars — host webinars directly inside GetResponse (unique to this category)
Conversion funnels — build full sales funnels (opt-in → email sequence → sale) in one tool
Better value as you grow — pricing scales more predictably than Mailchimp

Where Mailchimp wins

Easier to start — simpler interface, better onboarding for first-time email marketers
More integrations — 300+ native integrations vs GetResponse's smaller library
Stronger free plan — 500 contacts, 1,000 emails/month, audience segmentation
Brand recognition — clients and partners are more likely to recognise it

Which to choose

Choose GetResponse if: You want automation, landing pages, or webinars — and you're on a budget. It's the better long-term platform for small businesses that plan to grow.

Choose Mailchimp if: You're sending a simple monthly newsletter to under 500 contacts and don't need automation yet. Start free, switch if you outgrow it.

Already on Mailchimp? Consider switching if your monthly bill has risen above $50 and you're not using its advanced features — GetResponse will cost less for the same capability.