How to Use Nextdoor for Business
Nextdoor is a neighbourhood social network where residents actively ask for local business recommendations. Here's how to get on their radar.
2 min read · Updated 2026-05-10
Short answer
Create a free Nextdoor Business page, engage genuinely in local discussions, and ask your best customers to recommend you on the platform. Nextdoor recommendations carry significant trust because neighbours vouch for each other by name.
Why Nextdoor works for local businesses
Unlike Google or Facebook ads, Nextdoor recommendations feel personal. When a neighbour says "I've used this electrician twice and they're great," other residents trust that because it's a real person in their community — not an ad.
Nextdoor has over 90 million households across the US, UK, Canada, and Europe. For hyper-local businesses (plumbers, cleaners, landscapers, restaurants, salons), it's often a top referral source.
Setting up your business page
- Go to nextdoor.com/business and click "Claim your business page"
- Enter your business name and address to search for an existing page, or create a new one
- Fill out your profile: logo, description, service area, phone, website
- Pick the neighbourhoods where you want visibility (you pay to extend beyond your immediate area)
The basic business page is free. Advertising to additional neighbourhoods costs extra.
How to get recommended
Ask customers directly: "Would you be willing to recommend our business on Nextdoor? It's just a neighbour network and it helps a lot." Many will do it if they genuinely liked your work.
Engage in the community: Join local discussions, answer questions in your area of expertise (without being salesy), and participate as a genuine community member. Trust builds over time.
Respond to "Who do you recommend?" posts: When neighbours ask for business recommendations in your category, comment quickly and professionally. These posts get high engagement.
What to post
- Local tips related to your industry ("Signs your pipes need attention before winter")
- Special offers for neighbourhood residents
- Before/after photos of local jobs (with permission)
- Community involvement — sponsoring local events or sports teams
Related questions
Free SEO checklist
Grab our free Small Business SEO Checklist — a step-by-step guide to ranking your site higher.