How to Write a Script for a Business Video

Short answer

Use this structure: Hook (first 5 seconds), Problem (why this matters), Solution (what you're about to teach), Content (the actual steps), and CTA (what to do next). Write it conversationally — as if you're explaining it to a friend.

The 5-part video script framework

1. Hook (5–10 seconds)

The first words of your video determine whether people keep watching. Don't start with "Hey guys, welcome back!" — start with the most interesting thing you're going to say.

Options that work:

A bold claim: "Most small businesses waste their entire ad budget in the first month."
A question: "Are you paying too much for web hosting?"
A promise: "In the next 5 minutes you'll know exactly how to [outcome]."

2. Problem (15–30 seconds)

Describe the problem the viewer is experiencing. The more specifically you name their situation, the more they trust that you understand them.

"If you're running a service business and most of your clients come from word of mouth, you probably feel like you have no control over when the next lead comes in."

3. Solution (10–15 seconds)

Tell them what you're about to share and why it works. This builds anticipation.

"I'm going to show you the exact 3-step system I use to get referrals consistently — not randomly."

4. Content (the bulk of the video)

Deliver what you promised. Use numbered steps or clear sections. Speak in short sentences. Pause after key points.

Avoid jargon. If you must use technical terms, define them immediately.

5. CTA (30 seconds)

Tell the viewer what to do next. Be specific: "Subscribe if you want more of this," "Download the free checklist at [URL]," "Leave a comment below with your biggest challenge."

Don't ask for 5 things at once. One CTA.

Script vs bullet points vs no notes

| Approach | Best for | |----------|---------| | Full word-for-word script | Beginners who freeze on camera; short videos under 3 min | | Bullet point outline | Most creators — natural delivery, no memorising | | No notes | Experienced speakers on topics they know deeply |

How to sound natural reading a script

Use a teleprompter app (PromptSmart or BigVu — both have free tiers). Put your phone above your camera lens so your eyes stay on-screen while reading. Record multiple takes and pick the best one.