How to Add Online Booking to Your Website
The easiest ways to let clients book appointments directly from your website — free and paid options compared.
2 min read · Updated 2026-04-15
Short answer
The easiest way is Calendly (free plan available) — embed a booking link on your website and clients pick a time slot without any back-and-forth emails.
Best online booking tools
Calendly — Best for service businesses and consultants
- Free plan: 1 event type, unlimited bookings
- Paid: $10–$16/month for multiple event types
- Syncs with Google Calendar, Outlook, and Zoom
- Embed directly on your website or share a link
Acuity Scheduling — Best for appointment-heavy businesses
- Price: $16–$61/month
- Great for salons, therapists, personal trainers
- Takes deposits, sends reminders, handles packages
Square Appointments — Best if you already use Square
- Free for individuals, $29–$69/month for teams
- Built-in payment processing
- Great for salons, spas, and wellness businesses
Squarespace Scheduling — Best if your site is on Squarespace
- Built in to Squarespace — no extra tool needed
- $16–$49/month depending on your Squarespace plan
How to add Calendly to your website
- Create a free Calendly account at calendly.com
- Set your availability and event types
- Copy the embed code (Settings → Integrations → Embed)
- Paste it into your website page