What is the best email marketing tool for an ecommerce store?

Klaviyo is the best email marketing tool for ecommerce stores — it's built specifically for online retail with deep Shopify and WooCommerce integration, pre-built abandoned cart flows, and revenue tracking per email. GetResponse is the best value alternative for stores on tighter budgets.

Does Shopify have built-in email marketing?

Yes — Shopify Email is included in all Shopify plans. It covers basic newsletters and simple automations. For serious ecommerce email marketing (abandoned cart sequences, post-purchase flows, win-back campaigns), Klaviyo or GetResponse give you significantly more power and better analytics.

How important is email marketing for ecommerce?

Email is the highest-ROI channel for most ecommerce businesses — studies consistently show $36–$42 return for every $1 spent. Abandoned cart emails alone recover 5–15% of otherwise-lost sales. For any store doing more than $5,000/month in revenue, email marketing should be a top priority.

Best Email Marketing for Ecommerce (2026 Guide)

Short answer

Klaviyo is the best email marketing tool for ecommerce — purpose-built for online stores, deep Shopify/WooCommerce integration, and revenue attribution per email. GetResponse is the best value alternative for stores on a budget. Mailchimp is fine for simple newsletters but lacks ecommerce depth.

Quick comparison

| Tool | Entry price | Shopify integration | Abandoned cart | Revenue tracking | |------|-------------|-------------------|---------------|-----------------| | Klaviyo | Free (500 contacts) | Native, best-in-class | Yes | Yes | | GetResponse | $19/mo | Yes | Yes | Basic | | Mailchimp | Free (500 contacts) | Yes | Yes (Standard+) | Limited | | Drip | $39/mo | Yes | Yes | Yes | | Omnisend | Free (500/mo emails) | Yes | Yes | Yes |

Klaviyo — best for serious ecommerce

Klaviyo was built from the ground up for ecommerce. It syncs every customer action from your store — what they viewed, added to cart, bought, and how much they've spent lifetime — and uses that data to trigger the right email at the right time.

Pre-built flows for ecommerce:

Abandoned cart (1hr, 24hr, 72hr sequence)
Welcome series for new subscribers
Post-purchase thank-you + review request
Win-back for lapsed customers (90+ days no purchase)
Browse abandonment (viewed but didn't add to cart)

Free plan: Up to 500 contacts, 500 emails/month. Paid from $45/month at 1,001 contacts.

GetResponse — best value for growing stores

GetResponse costs less than Klaviyo and includes email automation, landing pages, and webinars — making it useful beyond just email. Shopify integration is solid for cart abandonment and post-purchase flows. Better for stores that want more than email from one tool.

Entry plan: $19/month for up to 1,000 contacts with full automation.

Mailchimp — fine for newsletters, limited for ecommerce

Mailchimp works for basic newsletters and simple automation. Its Shopify integration supports abandoned cart emails, but the segmentation and revenue tracking are less powerful than Klaviyo. Best if you're already on Mailchimp and not ready to switch.

The 3 emails every ecommerce store must have

These three automated flows generate the most revenue per subscriber:

Abandoned cart — sent 1 hour after abandonment. Recovers 5–15% of abandoned carts. Include the product image and a direct link back to the cart.
Welcome series — 3 emails over 5 days introducing your brand, best sellers, and a first-purchase offer.
Post-purchase — thank the customer, set expectations for delivery, and ask for a review 7 days later.