How to Create a Google My Business Listing (Step by Step)

Short answer

Go to business.google.com, click "Manage now," search for your business name, and follow the prompts. Google will mail a verification postcard to your address within 5 days.

Why it matters

When someone searches "coffee shop near me" or "electrician in [your city]," Google shows a map with 3 local listings before any websites. Those 3 spots come from Google Business Profiles. If you're not there, you're invisible.

It's completely free and takes about 15 minutes to set up.

Step-by-step setup

1. Go to business.google.com Sign in with a Google account you'll always have access to — ideally a business Gmail, not a personal one.

2. Search for your business Type your business name. If it already exists (someone may have created an unverified listing), claim it. If not, add it as a new business.

3. Choose your business type

Storefront (customers come to you)
Service area (you go to customers)
Both

4. Enter your details

Business name exactly as you want it displayed
Address (or service area if you're mobile)
Phone number
Website URL
Business hours

5. Verify your listing Google will send a postcard with a code to your business address. Enter the code when it arrives. Some accounts can verify by phone or email instead.

What to do after verification

Upload at least 5 photos (exterior, interior, team, products)
Write a description (250 words, include your city and main service)
Add your services or menu items
Turn on messaging so customers can text you

The review strategy

Your star rating appears on Google Search and Maps. After every successful job or sale, ask the customer directly: "Would you mind leaving us a Google review? Here's the link." A short text message with the link works best.

Short answer

Why it matters

Step-by-step setup

What to do after verification

The review strategy

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