Do I Need a Website If I Have a Facebook Page?
Facebook is not a substitute for a website. Here's why every small business needs both — and what happens if you rely only on social media.
2 min read · Updated 2026-04-15
Short answer
Yes, you still need a website. A Facebook page is rented land — Facebook can change the rules, reduce your reach, or shut your page down at any time. Your website is the one online presence you own outright.
Why a Facebook page isn't enough
1. You don't control it Facebook can ban your page, change its algorithm, or go out of business. It has happened to thousands of businesses. A website you control is always available.
2. Google won't rank your Facebook page well When someone searches "plumber in [your city]", a Facebook page rarely appears at the top. A website with good SEO will.
3. Facebook reach is nearly zero without ads Organic posts now reach only 1–5% of your followers. You're essentially paying to reach your own audience.
4. It looks less professional Customers expect a real website. A business with only a Facebook page signals it may not be established or trustworthy.
5. You can't collect email addresses With a website, you can build an email list you own. With Facebook, your followers belong to Facebook.
What Facebook is actually good for
- Community building and engagement
- Running targeted ads (Facebook Ads are powerful)
- Sharing updates and promotions
- Reviews and social proof
The right approach
Use both. Your website is your home base — it ranks on Google, collects leads, and is yours forever. Your Facebook page drives traffic to it and keeps existing customers engaged.
Getting a basic website up on Squarespace or Wix takes a few hours and costs less than $20/month.